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February 6th, 2007

A Kraken of a Speedsale

Catch the Kraken

So you know how people throw a bunch of crap together and try to sell it to you for $47? And most of it is recycled garbage they picked up for $1 at eBay?

Well, I’m as sick of that as you are. Which is why this post is so important.

I just found a guy who is giving away brand new stuff he just put together to help us learn how to market our online business with Web 2.0 resources.

Bob the Teacher is an expert in using free advertising. You may know him from his book, “The Best Advertising Money Can’t Buy.” Anyway, he’s put together a special set of resources to help you learn all about Squidoo.

We’re talking a full audio interview, an eBook, and more. And believe it or not, he’s practically giving it away for about a $1.

Well, at least it was $1. I’m not sure how much it is now, since it goes up everytime someone gets their copy of this package.

This is a speedsale which means that the faster you make a decision the lower the price that you will pay. The price goes up a nickel each time someone purchases the package.

Rush over there now, so you can get started with Web 2.0 right away. –> http://www.squidoosecrets.com/chase.php?vip=leaddog50

p.s. By the way, you’ll get 100% affiliate commissions right away. You may notice when you buy the SquidooSecrets kit, you are actually paying me directly! You could be next in line to get paid the whole price.

p.p.s. Of course, if you want the full deal before SquidooSecrets launches on Friday, grab the Super Kraken membership if you get the chance. You’ll be floored by what Bob’s put together! –> http://www.squidoosecrets.com/chase.php?vip=leaddog50

Posted by leaddog50 as Uncategorized at 12:50 PM CST

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August 22nd, 2006

Optimizing for Google, Yahoo! and MSN

This article talks about ways to optimize a website for Google, Yahoo and MSN. 

By C Y Tang 

Google Search - Links, Relevancy, Content

A lot of people have been saying getting ranked high on Google for particular search terms can be the hardest comparing to the other two engines. It isn’t true if you actually know the game rules. The fact is that, Google puts a greater weight on the linking structure of a web page and rates pages on a logarithmic scale based on the inbound links. It normally takes from days to a month for Google to index a site.

During the first month or two, you will see your site ranked up and down on the result page, until you have built up sufficient link popularity (sites linking to you). On-page optimization seems to be weighted lower here for Google but it doesn’t mean you don’t need to do it. Having great structures can boost your result. In addition, Google takes relevancy as a huge factor. Many people try to leave links around other sites with low relevancy to build up their link popularity. This is treated as spam by search engines, and Google knows it too well. Only exchange links with websites that related to your content. Comprehensive directory registration and a variety of forum signature links can help keeping you in the search index. Always try to structure your link campaign so that it looks balancing. It is always better to have 1 links from 10 different domains, than 10 links from two domains.

It is not easy to see a webpage with hardly any content ranked on top on Google. This is because Google takes unique content very seriously. Fresh content is another way to get ranked high on Google, which is why you can see many Wikipedia pages getting top ranking on various keywords in recent years. These wiki pages are written with resourceful content, enough relevant outbound links, images and properly optimized structures. Google has the strictest requirements, regarding keyword density. No more than 2% of a web page’s words should be the targeted keywords. Any more will be considered spamming.

Yahoo! - Links, Keyword Density, On-page Structure

Again, to do well in Yahoo!, great link popularity is a must. The best way to get your site indexed is by building a strong linking campaign, or you can use its Paid Inclusion program, which was charged per annum. There is a myth in seo field that Yahoo! tends to link sitewide links but that’s not officially confirmed. Unlike Google, Yahoo! puts more weight on keyword density and on-page structure of a web page. Serving over 100 million searches per day, Yahoo! believes that a hybrid of human review and mathematics works better than simply just maths.

When optimizing for Yahoo! search, always keep in mind that it places top priority on high keyword density for meta tags, alt tags, header tags, outbound anchor link text and content keywords. Try emphasizing your keywords by highlighting, making bold text, and widespread your keywords with around 3% keyword density, which is double Google’s. The title tag is one of the more important on page elements for the new Yahoo algorithm. Make sure your keywords are listed in your title tag as well as in your description and keywords tags. It’s funny but with Google, it hardly bothers them. Read about what Jill Whalen from HighRankings had said about meta tags. Suggested keyword density for Yahoo! is as follow:

 

  • Title - 15 to 20%  
  • Body Text - 3%  
  • Meta Tags 3% MSN: Young Age, On-page Structure, Links

    What makes MSN cute is that, it loves new website. With filled meta tags and keywords over your page plus a couple of low quality links, you can get your site ranked pretty high for the targeted keywords you set. MSN regards static pages being more important than dynamic pages, even though they do rank dynamic pages. It was reported that however MSN has lowered the weight of meta keyword tag and no longer index data from the it after a long history of being spammed. However, you should always include title and description tag. Another important thing for MSN optimization is that, keywords within url is extremely important. 85% of top ranked pages have keywords within their urls.

    You can visit the site owner suggestion guidelines page setup by MSN officially for webmasters to follow for successful indexing on their search engine.

    In conclusion, understanding how each engines work and what criterias they are looking for could make sure if you are doing the right thing. A list of combined factors for the three are as follows with the estimated weight:

    The following are the top 10 ranked factors across the 5 categories:

     

  • Title Tag - 4.57  
  • Anchor Text of Links - 4.46  
  • Keyword Use in Document Text - 4.38  
  • Accessibility of Document - 4.3  
  • Links to Document from Site-Internal Pages - 4.15  
  • Primary Subject Matter of Site - 4.00  
  • External Links to Linking Pages - 3.92  
  • Link Popularity of Site in Topical Community - 3.77  
  • Global Link Popularity of Site - 3.69  
  • Keyword Spamming - 3.69 
    CY Tang is a search engine profession, helping websites to get ranked higher with better search engine visibility. Visit his seo blog for any seo tips and advice. 

    Article source: http://www.seo-study.com/?p=56

    Article Source: http://EzineArticles.com/?expert=CY_Tang

  • Posted by leaddog50 as Uncategorized at 8:45 PM CDT

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    July 13th, 2006

    Google And Webmasters – A True Love/Hate Relationship

    Google FoundersThis article presents good information for webmasters who know how important Google searches are for a website’s success. 

    By Matt Jackson 

    Any SEO fact finding mission will inevitably lead to reports from webmasters on how Google doomed or saved their website. True to human nature, those who feel hard done by are most often the loudest of the talkers. For every report of how Google has lavished a website with tens of thousands of visitors there are probably ten, a hundred or even more reports of how Google have doomed sites to failure.

    Persuading Google To Respect Your Site

    In all honesty, a webmaster that is looking for search engine success must gently persuade Google to love them. The rewards for doing so are far greater than any other form of advertising or marketing. Conversely, the punishment for sites left out in the cold by Google really is enough to break the soul of any webmaster.

    The Google Effect

    According to statistics, Google received 91 million American searches per day in the month of March 2006. Their closest rival, Yahoo, managed 60 million and MSN, in third place racked up only 28 million searches per day in the same period. It would be foolhardy to ignore other search engines but to ignore the 43% Google market share is outright online suicide and persuading Google that your site offers everything their visitors want will inevitably give you advantage with the remaining search engines too.

    The Most Important Point

    OK, so this is hardly breaking news – after all, every SEO site on the Internet harps on about Google being the be all and end all of online marketing but it is a vitally important point that you must pay attention to. One of the major contributing factors for Google’s success is trust. So many billions of people regularly use Google to search because they trust the results will be as close to relevant as is virtually possible. There is no way to financially hammer your way to the top of the listings and even the sponsored listings at the side of the page are quite clearly listed as exactly that. Remember this point:

    Google has become successful by providing relevant results to their visitors and they reward websites for doing the same.

    Understanding Google Algorithms

    The exact science behind Google algorithms are as much of a mystery as the whereabouts of your missing socks but there are certain factors that all good SEOs and webmasters know.

    The right amount of relevant content and a clean design indicates a useful website.

    Tricks and underhand SEO tactics are a thing of the past. They are best left to webmasters who know no better. That’s not to say there aren’t guidelines you should follows to ensure a greater success for your site. However, SEO guidelines are beginning to merge with visitor optimization tactics.

    Love Your Visitors

    Including “keywords” is still vital but not to set percentages. The inclusion of keywords makes the reading of your content easier for your visitors and has the added benefit that it also signifies a topic for your website making it easier for Google to assess it’s relevance. Similarly, a clean and simple website design is easy on the eye and quick to navigate for visitors and Google spiders can easily crawl your website.

    So, in order to optimize your website for Google you should primarily optimize for visitors.

    Give It A Little Time

    This neatly brings us to the question of the Google sandbox. This name has been given to the phenomenon that Google essentially ignore websites for the first few weeks of their inception. Clearly, this is an irritant to many webmasters and one of the least understandable parts of their algorithms.

    The principle behind the action is to ensure that brand new sites don’t pay for thousands of inbound links and propel themselves to the top of the rankings illegitimately. Google have always strived to ensure that links are gained organically based on the relevance and strength of a website and its content. Purchasing links completely bypasses this and, in Google’s opinion, degrades the value of linking.

    What To Do

    The next time you sit down to promote a website with the view of increasing your standings within the search engine results remember that ignoring Google because you’ve read bad press from other webmasters is a dangerous choice. Google is, by far, the most widely used search engine on the web and “optimizing” your site to climb the ranks is easier than many would have you believe. Among the key ingredients is fresh, original content that is useful to your visitors. In order to build up links to your website, the submission of articles to article directories is one tactic that shows positive results.

    Matt Jackson, founder and operator of WebWiseWords, is a professional copywriter offering many services including those of an SEO copywriter, advertising copywriter and more. For more information visit http://www.webwisewords.com or email info@webwisewords.com. Please mention where you saw this article in any communication with WebWiseWords. 

    Article Source: http://EzineArticles.com/?expert=Matt_Jackson

    Posted by leaddog50 as Uncategorized at 9:29 PM CDT

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    June 18th, 2006

    Google’s Aging Delay Explained

    This article will explain the importance of sitemaps to your Google ranking. 

    By Philip Nicosia 

    With the millions and millions of websites in existence today, how do you get yours noticed? The most common way is for it to be high up in the rankings of useful and relevant websites. Google is the most widely used search engine today. When someone keys in a search term on Google, you can only hope that your website comes up in the first ten pages of results. You do not have to sit there and just hope, though. There are a number of things you could do to improve your chances of being noticed.

    Google came up with a system to determine how important a website is. Everyday, Google’s automated programs called spiders “crawl” the World Wide Web. The purpose is to index all the existing web pages out there. The information these spiders gather is used as the basis for calculating what Google calls PageRank. This concept was developed by Google founders Larry Page and Sergey Brin of Stanford University.

    What exactly is PageRank? It is an algorithm which assigns numerical weights to linked pages. The higher the figures, the more important the page is. The PageRank is resultant of how many pages link to your own page. It is of no use to make bogus incoming links to your page though. Google gives more weight to more reputable sites that link to your page. Bogus and paid incoming links can actually be detected. The algorithm takes into account all incoming links – both external and internal.

    This is where sitemaps come into the picture. As can be gathered from the name, sitemaps are basically a guide to what can be found in your website. It is a page within your site wherein the user can see the overall structure and informational content. It contains links to all the pages in your website.

    Will providing a sitemap increase your Google PageRank? The answer is simple: yes it may. As mentioned earlier, the PageRank system also takes into account internal links. The more pages you have in your website, the higher you PageRank. A word of caution is necessary here. Pages should contain original content and not simply be copies of each other. Otherwise, your PageRank may actually decrease. As the spiders follow links to get to web pages, a sitemap will actually facilitate the “travel” of these spiders within your site. If each of the pages on your web site are interconnected and are easily accessible from one page, then chances are the spiders will find the necessary information faster and easier. Experts suggest that you put only a maximum of 100 links in one page. If you have more than that number of links, you should create different sets of sitemaps. In order for the idea of the sitemap to really work, you need to provide a link to the sitemap on every page on your website.

    The keys to increasing your PageRank are fairly simple. Include original content in as many pages as you can. Link your pages together. Create a sitemap to make navigation easier. Provide links to the sitemap for each page. This way, both user and spiders can find all the information that you have to offer.

    XML-Sitemaps.com provides an online sitemap generator that creates XML, HTML and text sitemaps and also helps find broken links on your website. 

    Article Source: http://EzineArticles.com/?expert=Philip_Nicosia

    Posted by leaddog50 as Uncategorized at 1:07 PM CDT

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    June 2nd, 2006

    Google: 100 Billion Dollars Strong

    Google LogoThis article will give you some interesting facts and information about Google. 

    By Matthew Keegan 

    It is simply amazing. Google’s value recently passed the 100 billion dollar mark. If you aren’t in awe of the company’s growth, then you are missing out on something that is nothing less than spectacular. So, what does all this mean? Are we all going to be Googled or something? We can’t be sure, but changes in the world and in the way you live will at least, in some part, have something to do with what Google has planned.

    In September 1998, Larry Page and Sergey Brin, Stanford University PhD candidates launched Google just a few years after meeting each other in a Stanford dorm. Together, they began to work on a new search engine they initially called BackRub which listed search results according to the popularity of that page. Soon thereafter, the name was changed to Google and with the backing of family, friends, and investors to the tune of one million dollars; Google was launched on September 7, 1998, in a friend’s garage.

    Let’s just say that from launch day forward growth has been nothing less than absolutely phenomenal.

    It is nearly impossible to track all the changes that have taken place with the company since its inception. However, in 2004, the company went public and stocks were sold at what many considered to be a hyped up price of $85 per share. Today, shares have quadrupled in value and are set to pass the $350 mark. This fresh infusion of cash has allowed Google to expand, develop, or purchase other products including GMail, Blogger, GoogleEarth, Google Toolbar, Google Groups, Google Talk, and more.

    There are other products in various stages of development and the usual “rumors” that suggest Google will create a completely different product line or purchase another company’s business. For the sake of fun, here are some of the areas that Google just may be interested in exploring:

     

  • VoIP – Voice Over Internet Protocol: A natural extension of all things internet. 

     

  • Online Classifieds – If you can’t buy eBay, you can beat them. 

     

  • Google Wallet – A payment processor to compete with Paypal. 

     

  • Reuters – Is Google interested in purchasing the venerable news company? 

    Some have wondered if Google’s rapid growth can be sustained. After all, 66 year old technology darling Hewlett Packard has gone through its share of bumps and scrapes over the years. By the way, HP is only valued at 80 billion dollars. Regardless, no one can predict the future, but if Google has its way the company will play an important part in your future. 

  • Copyright 2005 — Matthew Keegan is the owner of a successful article writing, web design, and marketing business based in North Carolina, USA. He manages several sites including the Corporate Flight Attendant Community and the Aviation Employment Board. Please visit The Article Writer to review selections from his portfolio.
  • Article Source: http://EzineArticles.com/?expert=Matthew_Keegan
  • Posted by leaddog50 as Uncategorized at 5:12 PM CDT

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